
Since its November 2003 inception, the Social has drawn Boston area artists from every genre, from spoken word to metal, punk, pop, roots, blues and everything in between. And because the music industry relies on support talent to bridge the gap between the stage and the audience, the Social also draws writers, DJs, booking agents, publicists, sound engineers, website designers and photographers.
No bands play during the Social, there is no cover charge and no pressure on anyone to bring anything other than their desire to be part of a vibrant local music scene.
Those who have something to promote usually bring CDs, postcards, flyers or tickets to give away. Those looking for new acts to books, new subjects to write about or new songs to play on local radio usually bring business cards and leave with a stack of new CDs to check out.
When all the denizens of the Boston music community come together, ideas are sparked, doors are opened and excitement is generated. The Social has been responsible for bands finding members, DJs unearthing their new hot pick-of-the-week, booking agents discovering the right opening act, photographers encountering their next clients, and bands meeting their dream sound engineer.
The Social provides the means to lift the veil of anonymity fostered by email. Through direct personal interaction, the Social puts faces to names allowing for contacts to be made and new friends to be found. In what may be the harshest industry in the world, the only thing that counts more than talent are the friends and contacts you know.